Lower in the sky, the sun. The leaves are on the verge of exploding into brilliant colors. In preparation for the impending glut of demand, pumpkin spice is stocked up. Nearing fall means that while many people are thinking about jack-o-lanterns, turkey feasts, and cable-knit sweaters, charity organizations are busy preparing for another special occasion: Giving Tuesday. The most significant day for charitable giving is quickly approaching, so it’s critical that you have your campaign ready. Fortunately, this guide to Giving Tuesday 2023, which includes some fantastic fundraising ideas, has you covered. Let’s get started!
What is Giving Tuesday?
Giving Tuesday 2023 was established in 2012 at the 92nd Street Y in New York City by a group of committed. Creative people as a response to the materialism and self-interest of Black Friday and Cyber Monday. Originally, the campaign intend to encourage donations to any nonprofit organization, rather than one with a particular mission. Giving Tuesday offers a healthy and beneficial outlet to many. Who already have a strong dislike of the holiday shopping season. While shifting the focus of many others from buying to giving. Since its inception in the United States, #GivingTuesday has made it simple for people to share their charitable donations on social media.
There are no other calls to action for this global giving day, such as donation matching and volunteering.
When does Giving Tuesday occur?
The first Tuesday after Black Friday, when the holiday shopping season officially begins, is known as Giving Tuesday. The usual dates are from November 27 to December 3. Giving Tuesday will occur this year on November 28, 2023.
The Benefits of Giving Tuesday for Nonprofits
There are many emotional and cultural motivations to participate in this global giving day, but nonprofit organizations focus heavily on promoting Giving Tuesday for three main strategic reasons.
This is mostly due to the tax advantages associated with charitable giving as well as the Christmas spirit. Giving Tuesday occurs at a time of year when many individuals are already considering making charitable contributions, making it generally simple to motivate others to do so.
Take advantage of the momentum
There is a good chance that individuals will encounter numerous #GivingTuesday messages in a short amount of time because so many nonprofit organizations are already promoting Giving Tuesday everywhere people look. On social media, on television, and even when it is discussed among friends and family. This upsurge in momentum encourages potential contributors to pull out their credit cards and make a donation.
Giving Tuesday is more than just a chance for quick fundraising. This campaign offers a chance to increase public knowledge of your cause and broaden your audience, which will make subsequent campaigns more successful because people are more receptive to nonprofit messaging around the end of the year.
What’s the Process for a Giving Tuesday Campaign?
Your Giving Tuesday 2023 campaign should center on a single day of fundraising on November 28, 2023. Planning a campaign is up to you, even though the Giving Tuesday organization offers a lot of energy and high-profile media coverage.
Remember, the group is a movement, not a charity, so they won’t solicit funds on your behalf or publicize your cause. However, they do offer some valuable tools that you can use to support the success of your event. You can choose to run a general fundraising campaign or concentrate on a particular program or effort if you’d like. The Giving Tuesday group can tally up all the donations made on this particular day. Publish a total that indicates the overall amount of good that all the campaigns have accomplished because donations are public information.
This campaign is also a fantastic opportunity to assess your fundraising strategy. It will likely garner more attention for your organization than any other campaign you run all year. You should be able to convert more prospects to donations during this time since more people are entering your pipeline. So, it’s a great chance to try out fresh tactics.